Department of Marketing and Commerce

Welcome to the Department of Marketing and Trade

School of Business, National University of Mongolia

Overview

The Marketing and Trade Department of the Business School at the National University of Mongolia (NUM) strives to align the theoretical and practical knowledge and skills of its graduates with the standards of the world’s leading universities. Our goal is to produce specialists in marketing, international trade, and customs management who hold a leading position nationally.

Through the diligent efforts of various leadership, faculty members, and researchers over the years, we have built a rich history spanning over 60 years. We have continually maintained the legacy of providing “Higher Education in Business Management” tailored to meet market demands.

Since its establishment, the Marketing and Trade Department has evolved alongside changing circumstances, with its name changing as follows:

Department of Trade Economics (1959-1988)
Department of Sectoral Economic Planning (1988-1992)
Department of Marketing Studies (1992-1993)
Department of Marketing (1993-1997)
Business Management Sector with the Department of Management (1997-1999)
Department of Marketing and International Trade (1999-2013)
Marketing Program and Trade Program (2014-2016)
Marketing and Trade Department (2016~)

In the spring semester of 2016, the Business School transitioned from a program-based organization to a departmental structure, creating four departments, one of which is the Marketing and Trade Department. Currently, the department comprises 14 full-time faculty members and 2 adjunct associate professors. Since 2023, Dr. U.Nominjtsetseg has served as the head of the department.

The department prepares specialists in foreign trade, customs management, and marketing. Our values align with the values of NUM and its strategic plans throughout the years. According to NUM’s strategic plan for 2025-2026, we emphasize the following values:

Academic Freedom
Ethics
Pride in Tradition
Creativity

The Marketing and Trade Department offers a Bachelor’s program in Trade, focusing on Foreign Trade and Customs Management, International Trade, and a Marketing program covering Marketing Management, Digital Marketing, and Creative Marketing.

At the Master’s level, we offer programs in International Trade, International Business, and Marketing Management.

Research Focus Areas

The primary research areas of the Marketing and Trade Department include foreign trade, foreign investment, international business, marketing management, digital marketing, and business environment analysis, detailed as follows:

International Economics
International Trade
Foreign Trade Policy
Investment
Regional Trade
Macroeconomic Policy
Mining Economics
International Trade Policy and Regulation
Free Trade Agreements and Tariff Regulations
Development Issues in the Trade Sector
Optimization of Dairy Distribution Channels
Customs Management
Economic and Trade Cooperation in Northeast Asia
Marketing Strategies
International Marketing
Consumer Market Management
Consumer Behavior
Marketing Research
Product Management
Distribution Channel Management
Marketing Fundamentals
Social Marketing
Trade Management
Product Quality and Expertise
Service Marketing
Organizational Marketing
Marketing Management
Brand Management
Design Thinking
Product Design
Integrated Marketing Communication
International Marketing
Business Ethics
Direct Marketing
Marketing for Cultural Creative Industries
Advertising Design
Multimedia Advertising
Product Design
Internet Marketing
Advertising Management
Marketing for Social and Sustainable Development

We also actively participate in various international and domestic projects, serving as leaders and experts, collaborating with government and business organizations.